Product knowledge describes an understanding of services or products offered by the company. It is a must-have quality for salespersons. Employees with good product knowledge generate more profits.
Exceptional/Superior:
- Jennifer uses real world stories and examples when proving the benefits of our products.
- Ronald understands how to sell the company’s services to the most demanding customers.
- Arthur can answer any question about our products and services without second thinking.
- Portia knows the company’s products better than anyone else in her department does.
- Steven is well aware of all the pros and cons of our products and uses his knowledge to increase sales.
- Robert does a great job at communicating knowledge about our products to potential customers.
- Edward memorized even the slightest technical details of the products he is trying to sell.
- Olivia understands the needs of our potential customers and how our services and goods address them.
- Elaine attracts dozens of new clients to our services and products every single week.
- Bruce excels at explaining the core advantages of the goods and services to potential clients.
Exceeds Requirements/More than Satisfactory:
- Harry satisfies the needs of potential customers by offering the most suitable products for specific demands.
- David effectively demonstrates our clients how to integrate the company’s product with other things.
- Nathan has never had problems installing, configuring, and maintaining our products
- Bruce is actively interested in concepts and industry trends related to our products and services.
- Janet easily helps clients to extend or customize the company’s products and services.
- Oliver knows how to solve most of the customer problems associated with our products or services.
- Tabitha identifies the unusual needs our products and services can solve for the potential users.
- Susan quickly answers most of the questions about the most sophisticated products offered by our company.
- Monica is an experienced technical expert who understands how exactly our product work.
- Ingrid possesses knowledge about the customer experience offered by our goods and services.
Meets Expectations/Satisfactory:
- Aaron easily provides answers to the most common questions about the company’s offers.
- Valerie invests time to learn more about our company’s upcoming goods and services.
- Michelle understands all the basic features of the company’s offerings and how customers use them.
- Quentin knows a lot about the history of our brand and uses that knowledge to promote products.
- Paul is aware how our product address customer needs, which helps him to create effective proposals.
- Most of the time Sandra meets the minimum monthly sales requirements thanks to her satisfactory product knowledge.
- Linda pinpoints the problems our goods and services might solve for the clients.
- Harry knows most of the things about the relevant products offered by the company.
- Benjamin uses our online courses to improve his product knowledge recall and retention.
- George knows how to find the right product for most of the company’s customers.
Provisional/Needs Improvement:
- Michael has a poor understanding of complex technical features offered by our products.
- Jennifer does not know much about the upcoming product line. She needs to put more time into learning.
- Olivia cannot assist demanding customers who ask technical questions about the company’s products.
- Sometimes Ellie forgets the specifications of the most popular products offered by our company.
- Gregory cannot properly explain some of the features of our unpopular products.
- Rachel demonstrates poor knowledge about the expensive services for premium users.
- Cindy does not really know how to integrate our offerings with third-party products and services.
- Yvonne has not researched the most common analogs of our products offered by the competitors.
- Sophie offers too much information to potential customers, which turns off some people.
- Wendy cannot properly troubleshoot problems that require deep product knowledge.
Unsatisfactory:
- Monica has never used our products. She cannot actually put herself into our customer’s shoes.
- Thomas does not do anything to learn more about the products he needs to sale.
- Bruce fails to understand our product’s features and benefits from the customer’s point of view.
- Edward refuses to attend refresher courses to enhance his product knowledge.
- Harold does not put any effort into understanding the technical nuances of the company’s products.
- Janet is very bad at communicating information regarding our goods and services. She hardly brings any new customers.
- Olivia talks too much about the disadvantages of our products and services.
- Michael is not interested in the industry trends that might affect the way customers use our goods.
- Rebecca cannot answer even the simple questions regarding the basic features of our products.
- Gregory is not aware of the customer feedback about the company’s offerings.
Self Evaluation Questions:
- Have you ever used the products and services that you are selling to our customers?
- Is it hard for you to convince a demanding customer into making a purchase?
- When was the last time you could not answer a client’s question regarding our company’s offerings?
- What do you do to identify the most suitable product or service for a specific customer?
- Do you read the industry news to improve your product knowledge?
- How much do you know about the products and services of our main competitors?
- What are your favorite things about our company’s offerings?
- Can you explain how exactly the company’s products and services work to a new customer?
- What do you do to do a better job at addressing our customers’ questions?
- How do you identify the major benefits of the company’s products for specific customers?
The samples of performance review phrases for Product knowledge is a great/helpful tool for periodical/annual job performance appraisal. Note that, Product knowledge review phrases can be positive or negative and your performance review can be effective or bad/poor activities for your staffs.
If no matching phrase is found, you can also see a general list of performance review phrases and choose a more appropriate skill.
This post was last modified on 23.03.2021 02:53