Performance review phrases – Product knowledge

Product knowledge describes an understanding of services or products offered by the company. It is a must-have quality for salespersons. Employees with good product knowledge generate more profits.


  1. Jennifer uses real world stories and examples when proving the benefits of our products.
  2. Ronald understands how to sell the company’s services to the most demanding customers.
  3. Arthur can answer any question about our products and services without second thinking.
  4. Portia knows the company’s products better than anyone else in her department does.
  5. Steven is well aware of all the pros and cons of our products and uses his knowledge to increase sales.
  6. Robert does a great job at communicating knowledge about our products to potential customers.
  7. Edward memorized even the slightest technical details of the products he is trying to sell.
  8. Olivia understands the needs of our potential customers and how our services and goods address them.
  9. Elaine attracts dozens of new clients to our services and products every single week.
  10. Bruce excels at explaining the core advantages of the goods and services to potential clients.

Exceeds Requirements/More than Satisfactory:

  1. Harry satisfies the needs of potential customers by offering the most suitable products for specific demands.
  2. David effectively demonstrates our clients how to integrate the company’s product with other things.
  3. Nathan has never had problems installing, configuring, and maintaining our products
  4. Bruce is actively interested in concepts and industry trends related to our products and services.
  5. Janet easily helps clients to extend or customize the company’s products and services.
  6. Oliver knows how to solve most of the customer problems associated with our products or services.
  7. Tabitha identifies the unusual needs our products and services can solve for the potential users.
  8. Susan quickly answers most of the questions about the most sophisticated products offered by our company.
  9. Monica is an experienced technical expert who understands how exactly our product work.
  10. Ingrid possesses knowledge about the customer experience offered by our goods and services.

Meets Expectations/Satisfactory:

  1. Aaron easily provides answers to the most common questions about the company’s offers.
  2. Valerie invests time to learn more about our company’s upcoming goods and services.
  3. Michelle understands all the basic features of the company’s offerings and how customers use them.
  4. Quentin knows a lot about the history of our brand and uses that knowledge to promote products.
  5. Paul is aware how our product address customer needs, which helps him to create effective proposals.
  6. Most of the time Sandra meets the minimum monthly sales requirements thanks to her satisfactory product knowledge.
  7. Linda pinpoints the problems our goods and services might solve for the clients.
  8. Harry knows most of the things about the relevant products offered by the company.
  9. Benjamin uses our online courses to improve his product knowledge recall and retention.
  10. George knows how to find the right product for most of the company’s customers.

Provisional/Needs Improvement:

  1. Michael has a poor understanding of complex technical features offered by our products.
  2. Jennifer does not know much about the upcoming product line. She needs to put more time into learning.
  3. Olivia cannot assist demanding customers who ask technical questions about the company’s products.
  4. Sometimes Ellie forgets the specifications of the most popular products offered by our company.
  5. Gregory cannot properly explain some of the features of our unpopular products.
  6. Rachel demonstrates poor knowledge about the expensive services for premium users.
  7. Cindy does not really know how to integrate our offerings with third-party products and services.
  8. Yvonne has not researched the most common analogs of our products offered by the competitors.
  9. Sophie offers too much information to potential customers, which turns off some people.
  10. Wendy cannot properly troubleshoot problems that require deep product knowledge.


  1. Monica has never used our products. She cannot actually put herself into our customer’s shoes.
  2. Thomas does not do anything to learn more about the products he needs to sale.
  3. Bruce fails to understand our product’s features and benefits from the customer’s point of view.
  4. Edward refuses to attend refresher courses to enhance his product knowledge.
  5. Harold does not put any effort into understanding the technical nuances of the company’s products.
  6. Janet is very bad at communicating information regarding our goods and services. She hardly brings any new customers.
  7. Olivia talks too much about the disadvantages of our products and services.
  8. Michael is not interested in the industry trends that might affect the way customers use our goods.
  9. Rebecca cannot answer even the simple questions regarding the basic features of our products.
  10. Gregory is not aware of the customer feedback about the company’s offerings.

Self Evaluation Questions:

  1. Have you ever used the products and services that you are selling to our customers?
  2. Is it hard for you to convince a demanding customer into making a purchase?
  3. When was the last time you could not answer a client’s question regarding our company’s offerings?
  4. What do you do to identify the most suitable product or service for a specific customer?
  5. Do you read the industry news to improve your product knowledge?
  6. How much do you know about the products and services of our main competitors?
  7. What are your favorite things about our company’s offerings?
  8. Can you explain how exactly the company’s products and services work to a new customer?
  9. What do you do to do a better job at addressing our customers’ questions?
  10. How do you identify the major benefits of the company’s products for specific customers?


The samples of performance review phrases for Product knowledge is a great/helpful tool for periodical/annual job performance appraisal. Note that, Product knowledge review phrases can be positive or negative and your performance review can be effective or bad/poor activities for your staffs.

If no matching phrase is found, you can also see a general list of performance review phrases and choose a more appropriate skill.

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