Performance review phrases – Written communication

Written communication skills characterize the ability to transfer information by written symbols.


  1. Marta has doubled our sales by writing effective marketing materials.
  2. Arthur conducts a thorough research of the target audience to create the most effective marketing materials.
  3. Bruce knows how to position the company’s products and services to increase the sales.
  4. Jack creates interesting marketing materials that are easy to read and can actually sell the company’s products.
  5. Alyssa has good punctuation and grammar. Her texts are great from both the grammatical and marketing perspectives.
  6. Briana is able to sell any product or service using her amazing written communication skills.
  7. Chloe writes effective letters that evoke emotion and make the readers buy our products.
  8. Christopher creates impeccable written reports. He never misses any details.
  9. Leonard creates brief and succinct emails in which he clearly expresses all the necessary information.
  10. Jeremy clearly states his goals and leaves only the relevant information in his written materials.

Exceeds Requirements/More than Satisfactory:

  1. Cindy creates wonderful presentations that make our stakeholders happy.
  2. Jane combines different marketing techniques when writing texts to attract as many customers as he can.
  3. David always proofreads his messages several times before sending it.
  4. Clod writes comprehensible orders for subordinates that do not cause even a slightest misunderstanding among employees.
  5. Paul is able to find the right approach for any audience when creating written materials.
  6. Linda never uses clichés and jargon. Her emails are written with concise and short sentences that are easy to understand.
  7. Bruce effectively promotes new services and products of the company with unique and catchy marketing slogans.
  8. When promoting a product, Natalie defines the appropriate format first to maximize the efficiency of the written content.
  9. Harry uses a simple yet effective language to write emails that consistently bring new customers.
  10. Quentin always keeps the needs of the company’s audience in mind to make them understand the benefits of our offers.

Meets Expectations/Satisfactory:

  1. Susan makes decent brochures and postcards for potential clients of the company.
  2. Rachel makes all of her writing materials as simple as it is possible to avoid potential misunderstandings.
  3. Emma quickly responds to emails of her clients.
  4. Ingrid always uses a positive and welcoming tone in written communication.
  5. Andrew maintains a uniformity in working process of her department through written communication.
  6. Paul always finds the perfect tone in business writing according to the target audience of a product.
  7. George writes short sentences and paragraphs to make his texts easier to read and comprehend.
  8. Edward provides a clear and simple call to action in all of his marketing materials.
  9. Rebecca never makes grammatical mistakes. Her English is impeccable.
  10. Aaron has written a decent roadmap for our company that keeps the team motivated.

Provisional/Needs Improvement:

  1. Sometimes Valerie forgets to answer to emails.
  2. Samantha confuses customers with her emails.
  3. Arthur’s emails are hard to understand.
  4. John fails to intrigue potential customers through emails.
  5. Brad uses too many buzz words. His letters are boring and unremarkable.
  6. Trevor never proofreads his messages. His letters are filled with grammatical mistakes.
  7. Clive cannot find the right approach to different audiences of the company.
  8. Yvonne tries to reach everyone at the same time using the same texts. She does not see the differences between the target audiences of the company.
  9. Thomas’s reports are useless since he makes a lot of mistakes.
  10. Jeremy does not use a friendly tone when writing emails.


  1. Michael fails to highlight the best features of our products in his marketing texts.
  2. Wendy uses jargon and abuses buzz words. Her texts are unprofessional.
  3. Our sales has dropped since George became responsible for the written communication with potential clients.
  4. Olivia’s letters are too long and boring. The majority of clients do not read them.
  5. Benjamin does not know how to promote products through emails.
  6. Marta has no idea how to sell the company’s products and services using written communication.
  7. Gregory fails to create a connection with the company’s audience. His texts do not bring new customers.
  8. Terry uses insufferably long sentences that make his emails ineffective.
  9. When writing emails, Emma does not even try to find the unique approach to different clients.
  10. Robert writes terrible business letters that scare away potential customers.

Self Evaluation Questions:

  1. Do you use informal language in your reports?
  2. How many times do you proofread your paperwork?
  3. What software or online tools do you use to check spelling and grammar?
  4. Do you maintain a friendly tone in written communication?
  5. How much time do you need to create a lengthy report?
  6. What do you do to prevent your texts from meandering?
  7. Do you structure lengthy reports and articles to make them easier to read?
  8. What languages can you use in written communication?
  9. What do you do to improve your writing skills?
  10. Do you make outlines and quick drafts before writing texts?


The sample of performance review phrases for written communication is a great/helpful tool for periodical/annual job performance appraisal. Note that, a goal achievement review phrases can be positive or negative and your performance review can be effective or bad/poor activity for your staffs.

If no matching phrase is found, you can also see a general list of performance review phrases and choose a more appropriate skill.

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