Written communication skills characterize the ability to transfer information by written symbols.
- Marta has doubled our sales by writing effective marketing materials.
- Arthur conducts a thorough research of the target audience to create the most effective marketing materials.
- Bruce knows how to position the company’s products and services to increase the sales.
- Jack creates interesting marketing materials that are easy to read and can actually sell the company’s products.
- Alyssa has good punctuation and grammar. Her texts are great from both the grammatical and marketing perspectives.
- Briana is able to sell any product or service using her amazing written communication skills.
- Chloe writes effective letters that evoke emotion and make the readers buy our products.
- Christopher creates impeccable written reports. He never misses any details.
- Leonard creates brief and succinct emails in which he clearly expresses all the necessary information.
- Jeremy clearly states his goals and leaves only the relevant information in his written materials.
Exceeds Requirements/More than Satisfactory:
- Cindy creates wonderful presentations that make our stakeholders happy.
- Jane combines different marketing techniques when writing texts to attract as many customers as he can.
- David always proofreads his messages several times before sending it.
- Clod writes comprehensible orders for subordinates that do not cause even a slightest misunderstanding among employees.
- Paul is able to find the right approach for any audience when creating written materials.
- Linda never uses clichés and jargon. Her emails are written with concise and short sentences that are easy to understand.
- Bruce effectively promotes new services and products of the company with unique and catchy marketing slogans.
- When promoting a product, Natalie defines the appropriate format first to maximize the efficiency of the written content.
- Harry uses a simple yet effective language to write emails that consistently bring new customers.
- Quentin always keeps the needs of the company’s audience in mind to make them understand the benefits of our offers.
- Susan makes decent brochures and postcards for potential clients of the company.
- Rachel makes all of her writing materials as simple as it is possible to avoid potential misunderstandings.
- Emma quickly responds to emails of her clients.
- Ingrid always uses a positive and welcoming tone in written communication.
- Andrew maintains a uniformity in working process of her department through written communication.
- Paul always finds the perfect tone in business writing according to the target audience of a product.
- George writes short sentences and paragraphs to make his texts easier to read and comprehend.
- Edward provides a clear and simple call to action in all of his marketing materials.
- Rebecca never makes grammatical mistakes. Her English is impeccable.
- Aaron has written a decent roadmap for our company that keeps the team motivated.
- Sometimes Valerie forgets to answer to emails.
- Samantha confuses customers with her emails.
- Arthur’s emails are hard to understand.
- John fails to intrigue potential customers through emails.
- Brad uses too many buzz words. His letters are boring and unremarkable.
- Trevor never proofreads his messages. His letters are filled with grammatical mistakes.
- Clive cannot find the right approach to different audiences of the company.
- Yvonne tries to reach everyone at the same time using the same texts. She does not see the differences between the target audiences of the company.
- Thomas’s reports are useless since he makes a lot of mistakes.
- Jeremy does not use a friendly tone when writing emails.
- Michael fails to highlight the best features of our products in his marketing texts.
- Wendy uses jargon and abuses buzz words. Her texts are unprofessional.
- Our sales has dropped since George became responsible for the written communication with potential clients.
- Olivia’s letters are too long and boring. The majority of clients do not read them.
- Benjamin does not know how to promote products through emails.
- Marta has no idea how to sell the company’s products and services using written communication.
- Gregory fails to create a connection with the company’s audience. His texts do not bring new customers.
- Terry uses insufferably long sentences that make his emails ineffective.
- When writing emails, Emma does not even try to find the unique approach to different clients.
- Robert writes terrible business letters that scare away potential customers.
Self Evaluation Questions:
- Do you use informal language in your reports?
- How many times do you proofread your paperwork?
- What software or online tools do you use to check spelling and grammar?
- Do you maintain a friendly tone in written communication?
- How much time do you need to create a lengthy report?
- What do you do to prevent your texts from meandering?
- Do you structure lengthy reports and articles to make them easier to read?
- What languages can you use in written communication?
- What do you do to improve your writing skills?
- Do you make outlines and quick drafts before writing texts?
The sample of performance review phrases for written communication is a great/helpful tool for periodical/annual job performance appraisal. Note that, a goal achievement review phrases can be positive or negative and your performance review can be effective or bad/poor activity for your staffs.
If no matching phrase is found, you can also see a general list of performance review phrases and choose a more appropriate skill.