Performance review phrases – Persuasion

Persuasion and Influencing Skills are must-have for employees engaged in sales activities. The talent of changing people’s minds is very valuable regardless of the company’s field of business.


  1. Peter can easily create a human connection with any customer.
  2. Edward makes our stakeholders and suppliers offer better prices.
  3. Arthur always maintains a friendly attitude, making our clients trust him.
  4. Abigail has been attracting dozens of new customers ever since she joined the team.
  5. Emma never fails to make our suppliers lower down the prices.
  6. Rachel knows what she needs to say in order to sell unpopular items.
  7. Gwen always gets what she wants no matter what. She is incredibly persuasive.
  8. Christopher has developed strong bonds with his subordinates. They deeply respect his opinion.
  9. Susan can persuade the most demanding customers into buying a product.
  10. Valerie understands how to lead people towards the answers she wants to get.

Exceeds Requirements/More than Satisfactory:

  1. Trevor finds a common ground with most of our customers.
  2. Harry is a great orator who is aware of his body language and fully controls his speaking voice.
  3. Monica researches people before negotiations to find a way to build a personal connection with them.
  4. Julie is very persistent. She never gives up proving her point to other people.
  5. Bruce makes others feel acknowledged and appreciated to build confidence.
  6. George always demonstrates confidence without looking arrogant, which makes people believe him.
  7. Jane knows how to come to an agreement with any stakeholder or supplier.
  8. Steven has found a common ground with most of the stakeholders.
  9. David builds trust with his colleagues through honest and open communications.
  10. Helen can impose her ideas on others without making them feel brainwashed.

Meets Expectations/Satisfactory:

  1. Yvonne is a decent speaker who makes engaging presentations.
  2. Sandra always speaks clearly and confidently without using filler words.
  3. Leonard has found a common ground with one of our major stakeholders.
  4. Some of Albert’s clients have turned into regular customers.
  5. Valerie makes good use of different sales techniques.
  6. Donald visits public speaking courses to become a better influencer.
  7. Angelina has successfully convicted one of our suppliers to lower the price.
  8. Linda finds common interests with most of the company’s clients.
  9. Quentin uses both pure facts and feelings to persuade customers into buying an item.
  10. Thomas gets along well with most of our regular customers.

Provisional/Needs Improvement:

  1. Susan rarely convinces demanding customers to make a purchase.
  2. David lacks orator skills. His public speeches do not make our stakeholders happier.
  3. Cindy does not maintain a proper body language when speaking to a huge public.
  4. Sometimes our customers cannot reach Benjamin during the working hours.
  5. Michael cannot tell the difference between the different products offered by our brand.
  6. Lionel is bad at developing human connections with new customers.
  7. Sophie refuses to speak in public most of the time.
  8. Olivia fails to develop her own personal speaking style. She lacks individuality.
  9. Monica has very poor rapport skills. She cannot develop mutual trust with new clients.
  10. John rarely manages to make others support his ideas.


  1. Wendy has no idea how to develop a personal approach to a demanding customer.
  2. Harold frequently uses filler words and makes many speech errors during public speaking.
  3. Rachel does not know much about the products and services she is trying to sell.
  4. Nigel develops terrible PowerPoint presentations that always make the audience feel bored.
  5. Valerie never responds to negative customer reviews.
  6. Janet has not conducted a single successful negotiation in months.
  7. Some of our stakeholders do not like Benjamin’s presentations.
  8. Portia fails to assert her authority. Her subordinates do not seem to listen to her orders.
  9. Cindy cannot overcome her fear of public speaking.
  10. Thomas has never managed to convince a supplier to lower the price.

Self Evaluation Questions:

  1. Do you consider yourself a talented public speaker?
  2. Can you make a customer buy a product he does not really need?
  3. Is it hard for you to handle small talk with potential buyers?
  4. Do you know how to create an interesting presentation for a new product?
  5. How do you sell unpopular products that do not interest most of the clients?
  6. Are you sure your subordinates respect you?
  7. How often do you convince new customers to make expensive purchases?
  8. What do you do in order to improve your persuasion skills?
  9. How do you gain the loyalty of your subordinates?
  10. What are your favorite hard-bargaining tactics?


The samples of performance review phrases for persuasion and influencing is a great/helpful tool for periodical/annual job performance appraisal. Note that, persuasion and influencing review phrases can be positive or negative and your performance review can be effective or bad/poor activities for your staffs.

If no matching phrase is found, you can also see a general list of performance review phrases and choose a more appropriate skill.

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