Performance review phrases – Business trend awareness

Business trend awareness is the ability to be conscious of changing business development directions. Employees who possess this skill make better decisions and generate more profits.


  1. Elizabeth is a talented business analyst who anticipates most industry trends in advance.
  2. Janet uses the most advanced forecasting tools to analyze the market.
  3. Bruce has mastered numerous market research methods and utilizes them in everyday work.
  4. Susan is constantly striving to find new ways of staying ahead of the company’s competitors.
  5. Sophie comes up with the best business solutions based on market analysis.
  6. Rebecca generates amazing product ideas based on major business trends.
  7. George consistently predicts business trends thus increasing the company’s profits.
  8. Michael uses a whole variety of professional tools for business analysis.
  9. Linda is a wonderful team leader who creates top-notch trendsetting products.
  10. Yvonne always knows where to look for the right answers to certain business problems.

Exceeds Requirements/More than Satisfactory:

  1. Ingrid is a reliable financial analyst responsible for a bunch of great business decisions.
  2. Aaron constantly improves his business trend awareness by mastering new market analysis techniques.
  3. Paul is a proactive business analyst strongly committed to deadlines.
  4. Olivia successfully finds alternative ways to increase the company’s profits.
  5. David implements the right solutions at the best time thanks to his flair for business.
  6. Valerie has prevented a corporate crisis through accurate market analysis.
  7. Harold is responsible for many difficult but prominent projects that generated significant profits.
  8. Elaine has successfully developed and brought multiple profitable products to the market.
  9. Rachel keeps an eye on the company’s competitors to anticipate future business trends.
  10. Edward delivers very accurate market analysis reports every week.

Meets Expectations/Satisfactory:

  1. Harry attends major business conferences to stay aware of the major trends.
  2. Quentin always stays up to date with the breaking business news.
  3. Jennifer makes sure her subordinates work according to the current standards of the industry.
  4. Olivia is willing to create innovative products and services that might bring profits.
  5. Rachel makes decent suggestions on team meetings regarding the company’s business processes.
  6. Tabitha follows key publications and influencers on social media to be on top of the current fads.
  7. Most of the financial reports provided by Helen are accurate and up to date.
  8. Michelle always evaluates the strongest business trends to predict the effects they might have on the company.
  9. Oliver is striving to learn new things about financial processes and procedures.
  10. George accurately determines the most important areas for improvement.

Provisional/Needs Improvement:

  1. Edward neglects some of the major industry trends.
  2. Cindy fails to understand the importance of market research.
  3. Ronald does not keep up to date with business news.
  4. Nathan makes rushed decisions without making sure they correspond with current business trends.
  5. Xavier uses questionable data sources when assessing new business opportunities.
  6. Christopher has a very poor understanding of financial processes.
  7. Gregory stays away from business conferences and financial courses.
  8. Monica does not know how to properly build financial forecasts.
  9. Yvonne never takes advantage of training opportunities on the subject of how to implement new trends in the company’s products.
  10. Janet does a poor job of keeping an eye on the company’s major competitors.


  1. David has not implemented a single innovation in years.
  2. Bruce uses outdated data when conducting financial analysis.
  3. Oliver fails to identify business trends on time.
  4. Robert ignores industry research and trends reports.
  5. Steven fails to make the company’s products relevant to current customer needs.
  6. Arthur builds poor roadmaps that do not correspond with business trends.
  7. Benjamin has no idea how to utilize the most popular forecasting tools.
  8. Monica offers inaccurate financial forecasts most of the time.
  9. Portia has not adapted her strategies according to the current industry trends.
  10. Nigel ignores customer feedback when leading his product development team.

Self Evaluation Questions:

  1. How often do you read business news?
  2. What do you do to improve the accuracy of financial forecasts?
  3. How many forecasting tools do you use?
  4. Do you know all the steps of your project lifecycles?
  5. Are you interested in business trends?
  6. Have you ever managed to anticipate a major industry trend?
  7. How often do you evaluate potential business opportunities?
  8. Do you listen to your customers?
  9. What is your favorite technique of competition monitoring?
  10. How do you assess industry behavior?


The samples of performance review phrases for business trend awareness is a great/helpful tool for periodical/annual job performance appraisal. Note that, business trend awareness review phrases can be positive or negative and your performance review can be effective or bad/poor activities for your staffs.

If no matching phrase is found, you can also see a general list of performance review phrases and choose a more appropriate skill.

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